U.S. Online Sales Set Record On Black Friday As More Shoppers Opt To Stay Home

 U.S. online sales on Black Friday spiked 7.5% from last year as more people chose to shop from the comfort of their homes instead of trekking out into retail stores. 

Shoppers spent a record $9.8 billion online on Black Friday, which was bolstered by online deals and discounts, according to Adobe Analytics, CNBC reported. The numbers come after online spending on Thanksgiving day was up 5.5% from 2022, generating $5.6 billion.

“I think people are going to still spend on travel and leisure activities that might be online and not necessarily in stores,” said Jimmy Lee, CEO of The Wealth Consulting Group. 

“The excitement of waiting in lines on Black Friday – there’s not as much of that anymore. A lot of people …. would rather just sit at home and look for deals,” Lee added. 

Forbes reported that 52% of U.S. consumers planned to skip Black Friday shopping altogether, and another study found that this year, 68% of consumers were expected to shop online for holiday deals. Also, 66% will hunt for bargains on Cyber Monday. 


Online shopping for Black Friday was expected to bring in nearly $10 billion. Retail companies that posted poor earnings reports over the past year hoped the holiday deals would boost their sales and offset the dismal year. Companies such as Target, Native, Harry’s, Hershey’s, Nike, and Apple are also trying to bring back conservative shoppers, many of whom have called for boycotts after the brands pushed transgenderism onto customers over the past year. 

As many shoppers try to avoid leaving their homes and giving their money to woke companies over the holiday season, The Daily Wire is offering an alternative shopping experience with plenty of deals to go along with it. 

The Daily Wire Shop is offering discounts on all sorts of products. Shoppers can check out the one-of-a-kind Golden Truffle Tumbler, a limited edition version of the Leftist Tears Tumbler that’s on sale right now. Bentkey kids merchandise is also in stock for the holidays along with Matt’s flannels, Ben’s polos, and Brett’s caps.   

The Daily Wire is also running its best deal of the year on an annual membership, which offers 50% off insider access to all DailyWire+ movies, documentaries, and series, uncensored ad-free daily shows, deep dive investigative journalism and op-eds, and unlimited ad-free kids entertainment.

U.S. Online Sales Set Record On Black Friday As More Shoppers Opt To Stay Home U.S. Online Sales Set Record On Black Friday As More Shoppers Opt To Stay Home Reviewed by Your Destination on November 27, 2023 Rating: 5

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